This summertime streetwear clothes store Envy Suits and Trend expanded into a greater location at the Fox River Mall in Appleton.
“We promote urban garments,” co-owner Philip Bennett reported. “We go to displays to see what is trending for that period and if it’s popping, we deliver it to Appleton,” Philip mentioned.
Envy Fits and Fashion carries brands this sort of as BAPE, Born Fly, Hustle Gang, Jordan Craig, Lacoste, Le Tigre and Staple, among the many others. All of these brands include components of Hip Hop, sportswear, punk, Japanese street style, Californian surf and New York City skateboarding lifestyle, and haute couture translated into a fashion of relaxed clothing.
“We just started off women’s clothing a few of months back,” co-proprietor Bennet stated.
The new outfits store is located on the very first floor of Fox River Shopping mall in the vicinity of Journeys. In addition to outfits, Envy Fits and Vogue also sells shoes and components.
“We just want to get an urban selection out there for individuals to pick out from. A good deal of men and women consider we’re country here but that’s not the scenario. Persons right here use almost everything,” co-operator Steve Bennett mentioned.
Envy Fits and Style, which opened Oct 2017, is a loved ones-run operation involving twin brothers Philip and Steve Bennett and their cousin, Avery Brown. The retailer also turned a well-known searching destination for Green Bay Packers gamers. Envy Fits and Manner also has an offshoot location in downtown Racine, which opened previous drop.
Envy Fits and Fashion’s collection features variations for pre-teenagers to individuals in their early 30’s. This is not the brothers’ first streetwear enterprise. Steve claimed he and his brother have been dabbling in streetwear for virtually 20 a long time. When the brothers were more youthful, they owned a garments keep in Racine known as Hip Hop Connections, from 2002 to 2004.
“I was younger, nevertheless in the road and that wasn’t my main precedence again then,” Philip stated.
Unfortunately, the constructing housing their previous retail store was torn down and the brothers never ever observed a new spot. Then, Philip observed himself in issues with the regulation.
At age 14, he was arrested and charged for possession of cocaine with the intent to distribute. This kicked off his journey by means of the criminal justice technique. Just after serving several sentences amongst the ages of 14 and 28, Philip decided to go to college for machinery.
“I realized that line of do the job was very good pay back and with me currently being a felon it was easier to get a occupation,” he claimed.
For 10 many years, Philip worked at Neenah Foundry, a service provider for lots of of the world’s main producing providers. Afterwards, he made the decision to become a full-time entrepreneur. Philip also manages The Cozzy Corner, the award-profitable downtown soul food stuff restaurant in Appleton, and the Fox River Mall barber shop Legends Cuts and Models, the place he also cuts hair.
“I’m normally operating,” he explained.
Steve hopes to display other people that there are other approaches to make cash outside the house of marketing medicine or undertaking criminal offense. He would like Envy Fits and Fashion to stimulate additional people to become their very own boss. Steve also would like to see the franchise grow.
“I just want for us to be suitable and have diverse areas in various metropolitan areas,” he stated.