Find the perfect fragrance for your big day

When you’re imagining your bridal look, you may have thought of everything from the dress to how your hair will sit under your veil, but have you factored in fragrance?

You may not think it but scent is a huge part of your look, and will help you remember the day years from now – especially if you choose one that’s different to your usual spritz. One sniff will transport you back, like magic.

This is something luxury fragrance house Jo Malone London knows so well, it offers a Scented Wedding Service to betrothed couples, available online as well as virtually.

It starts with an expert asking all sorts of questions about your day, from the venue to the styling, before suggesting some of the fragrances in the range which spans candles and body products as well as its famous colognes. As each of Jo Malone’s scents can be layered, you can choose a combination that fits your wedding perfectly.

Whether you want something for your bridal trousseau or a fresh fragrance for the reception, we’ve rounded up some of the nicest, timeless fragrances for your special occasion below.

We’ve grouped our favourite options, new and old, to make finding The One easier than ever.

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Table of Contents

Jo Malone English Pear & Freesia

The season of mists and mellow fruitfulness is captured wonderfully in Jo Malone’s English Pear & Freesia, ideal for autumn celebrations. It’s gentle yet warm with a faintly floral finish that lingers for hours; close your eyes and you can almost imagine yourself wandering through an orchard at golden hour.

This particular bottle can even be engraved with a special message or your wedding date as a keep-forever memento. Available in a purse-friendly 30ml, as well as 50ml and 100ml.

If you prefer something a bit more classic, the brand’s Peony & Blush Suede is a bridal bestseller.

£102 | Harrods

Floris Bergamotto di Positano EDP 100ml

Want the same scent Meghan Markle wore when she wed Prince Harry? The Duchess spritzed a bespoke fragrance made by royal perfumer Floris, inspired by the brand’s Floris Bergamotto di Positano. Luckily you can get your hands on this; expect a fresh burst that will transport you to a sun-soaked orchard by the sea. The beautifully-blended parfum is ideal for him and her.

£120 | Selfridges

Elie Saab Le Parfum in White Eau de Parfum 50ml

Couturier and bridal designer Elie Saab’s fragrance line is made for the elegant, modern woman. The brand’s Le Parfum In White syncs so wonderfully with weddings; it’s full of decadent fruit and floral notes which makes it a lovely choice for spring or summer weddings.

£61 | Liberty

Floral Street Wonderland Peony Eau de Parfum 50ml

Peonies may only be in season for a few months of the year, but you can recruit the fragrance for your wedding at any time thanks to Floral Street’s Wonderland Peony, the most beautiful EDP based on the bloom that we’ve smelled. It’s a captivating fragrance made to turn heads, and can last long into the evening without feeling overwhelming.

£50 | Feelunique

Gucci Bloom Nettare di Fiori

Perfect for those pre-ceremony BTS “getting ready” shots, Gucci’s fragrance has a pretty floral exterior that pairs wonderfully with the deep floral aroma. The EDP is a bouquet of rose, jasmine and tuberose with a base note of sandalwood keeping everything grounded. Intense, mysterious and addictive.

£114 | The Perfume Shop

Tiffany & Co Eau de Parfum

Nail your something blue with Tiffany’s EDP. Just like the jeweller’s precious gems, this scent sparkles. A light floral musk centred around the iris flower (a recurring motif in Tiffany’s designs), it’s ideal for weddings whatever the season.

£54 | John Lewis

Flower by Kenzo EDT

Feeling delicate floral vibes? Kenzo has you covered with its iconic Flower EDT, the first of which came out 20 years ago. Expect top notes of soft florals contrasting with ripe citrus before a drydown of vanilla white musks. It’s inspired by a blossoming rose, fitting for the ‘I Do’s’.

£57 | Boots

Givenchy L’Interdit Eau de Parfum Rouge 80ml

First mixed for Audrey Hepburn in 1957, the latest version of L’Interdit brings a rich, burning intensity to the mix. Top notes of Sicilian blood orange give way to orange blossom and Indian sambac jasmine before settling into Indonesian patchouli and Caledonian sandalwood. Glamorous to the last drop.

£91 | Harrods

Lancôme La Vie Est Belle Eau de Parfum 100ml

This gourmand scent is a must-have for brides who like their fragrances on the sweet side. It feels optimistic and bursting with joy, channeled through iris and orange blossom. There’s also an EDT version for those who prefer a lighter take.

£99.50 | Lancôme

TOCCA Belle

A stunning bottle holding an equally stunning fragrance, TOCCA’s Belle is a fresh floral delight for the fearless woman. It’s not too sweet mind you, notes of Italian bergamot and petit grain offer bursts of brightness to keep you on your toes.

£68 | Harvey Nichols

Tom Ford Jasmin Rouge eau de parfum 100ml

Another compilation best saved for the reception (or better yet, the wedding night), Tom Ford’s Jasmin Rouge oozes seduction. It’s a heady blend of sambac jasmine sepals absolute, spices and sage. Sex in a bottle.

£254 | Selfridges

BYREDO Flowerhead Eau de Parfum 100ml

Inspired by the exchange of haars (flower garlands) that takes place in traditional Indian weddings, Byredo’s Flowerhead is a joyful explosion of angelica seed, Sicilian lemon, rose petals, dewy tuberose, amber and suede. Bold and bright, it’s not for wallflowers.

£178 | Liberty

Si Passione by Giorgio Armani

Say yes to this intense fragrance from the house of Armani, which comes in four levels of intensity so you can start with a lighter version for your walk down the aisle and build it up in time for the first dance. Sì Passione Eau De Parfum Intense holds floral notes of jasmine absolute, vanilla and blackcurrant as well as patchouli, which helps give it an intensity that’s perfect for misting for a summer’s reception.