Custom-printed canopy tents are “old-school” marketing tools. Brands have used these tents for decades to promote their products/services at tradeshows, public events, mass gatherings, etc. These simple and cost-effective promotional tools are highly efficient at attracting customers and leads.
A well-designed, branded blue canopy tent will serve as a constant reminder of your brand for target customers. More importantly, it will generate a lot of leads for your business. Custom-printed canopy tents don’t cost much. But, they can attract hundreds of leads every day for your brand at marketing events.
Why are marketing tents so effective at generating leads?
Less than 22% of marketing emails are opened and read by consumers. Virtual messages from brands are easy to avoid. However, when it comes to face-to-face interactions outside or inside promotional tents – consumers are way more generous with their time. Brand leaders can use these tents to have meaningful interactions with target audiences at pretty much any event.
These tents typically weigh between 45 lbs. to 150 lbs. They can be set up by just one person. That’s why canopy tents are usable in all scenarios. Here’s how brand leaders can use their custom-printed canopy tents to generate leads.
Canopy Tents as Lead Generation Tools
Savvy marketers install their well-designed canopy tents at tradeshows, business conferences, and other similar events. The event attendees are drawn to these well-designed tents. Just as soon as an attendee passes by or approaches the tent, the brand representatives get to work.
They interact with the attendees (i.e., potential leads), hand out business cards, and inform them about the brand. Here are some other ways canopy tents serve as lead generation tools –
Storing Other Marketing Materials
A 10×10-inch canopy tent (a relatively small size) will offer enough space for you to store your marketing materials. Inside these tents, you can store your custom-printed brochures, giveaway items, and other promotional tools.
Whenever people pass by or approach your tent, hand them your marketing materials. Boost your brand’s presence by giving away these free marketing materials from your tent.
Ask Customers to Return to Your Location
Tradeshows are crowded events. It’s easy to get lost at these locations. Your canopy tents will serve as landmarks for your target customers. Attendees can explore the event and then come back to your tent to pursue your goods and services.
Any attendee who wants to learn about your brand can directly visit your custom canopy tent.
Capture Email Addresses
Set up a wi-fi hotspot inside your tent. Ask the attendees to share their email addresses when they approach the tent.
Tent Giveaways
Believe it or not – some savvy marketers use their branded canopy tents as free giveaway items. These brand leaders visit crowded concerts, busy conferences, and other similar events. Here, they giveaway their branded tents to attendees.
The attendees get the comfort of using the tents for free. The brand also receives good exposure during the process. The trick is collecting the contact information of all recipients of the free tents.