TikToker, self-proclaimed ‘Masshole’ Mikayla Nogueira drops makeup line

Humble New England roots

While Nogueira is beloved for her Boston accent — recognized for phrases like “go to paht two” anytime she simply cannot end a glimpse in a single video clip — Nogueira reported it didn’t truly register as a Boston accent to her expanding up, and was basically an insecurity.

“I grew up very unique, just viewed distinctive by many others for the reason that of my appears and significantly my voice,” she explained to Boston.com. “My voice has been this sort of a thing all my daily life — just being designed pleasurable of for it, currently being not acknowledged for it. I genuinely just wasn’t addressed nicely developing up by classmates, relatives, whatsoever. So, I commenced wearing make-up when I was 10 and it was truly an escape for me to feel far more feminine.”

Her household is from Worcester and New Bedford, and she grew up in a silent community of Freetown, appropriate outside of Drop River. When Nogueira was in superior university, she’d occur residence and check out attractiveness YouTubers for hrs, which is when she started experimenting with her now-signature vibrant appears. At 17, she even won a neighborhood opposition when she wrote a company prepare for a beauty business she dreamed of owning.

“I invested a large amount of yrs of my everyday living frustrated in excess of the actuality that I didn’t like myself because people designed me assume I should not, mainly because of how I talked and how I looked and how substantially I weighed and all that, so that’s why I started out to put on makeup,” she mentioned.

From quarantine to TikTok sensation

The initially time Nogueira “flew the nest” was to attend Bryant University in Rhode Island, in which she acquired her bachelor’s in communications and media experiments. She never ever went to cosmetology university or labored as a full-time makeup artist. When she posted her first TikTok in March 2020 — all through spring split of her senior 12 months — she experienced 800 followers on Instagram.

“In my 2nd video clip I did a bold colourful look…and the massive issue is I used to have a lot of acne, and men and women observed when I went from that right before to the immediately after I had no acne breakouts, and folks were being like, ‘how’d you do that?” She stated. “So, that is when I showed the environment how I produced it seem like you have no zits at all, and that online video blew up and obtained 15 million views. It was my 3rd at any time movie on TikTok and it was virtually heritage from there.” 

Though Nogueira experienced long gone correct into her master’s degree, she produced the final decision to pause her diploma and stop her career at Ulta Magnificence in September so she could do TikTok full time. The start of her makeup line demonstrates that it has definitely compensated off.

Making her aspiration selection

The line, Mikayla x Glamlite, involves an eyeshadow palette, lashes, glosses, and highlighter compact. The palette has around a dozen shades, with common names like “Freetown,” “Masshole,” and “Rhodie.” Nogueira selected her companion meticulously, and has extensive been a supporter of Glamlite’s model and merchandise.

“They’re an indie brand…I could have worked for this substantial brand that can make hundreds of thousands of dollars all the time and has all this press and interest on them, but what if I, someone modest — I was smaller — actually gave an indie brand a highlight?” She mentioned. “I understood that Glamlite has 1 of the finest formulas in cosmetics they definitely care about their formulas. I realized that I was in great fingers, and I knew they’d give me complete resourceful flexibility.”

Glamlite CEO and Founder Gisselle Hernandez explained to Boston.com that she is energized to spouse with Nogueira on this line.

“Her mission is now to inspire other individuals, dare people today to action out of their comfort zone, embrace their flaws, and make a community wherever anyone can really feel recognized,” she said. “Those have been all of the issues that our brand stood for. The motto for our model has normally been ‘never be fearful to be yourself’ and Mikayla was the perfect representation of that motto. In an market and an age run by social media in which everybody is pressured to appear ‘perfect,’ she was not fearful to show her authentic self, flaws and all, and empower other men and women to do the exact. That, in our impression, is what can make a accurate icon.”