NEW YORK, Sept. 9, 2021 /PRNewswire/ — Nowadays, Cacharel launches Indeed I AM Superb, the latest addition to the brand’s Indeed I AM selection of fragrances for assured youthful gals. The fragrance debuts with a new marketing campaign showcasing spokesperson Shay Mitchell. The fragrance followers, dubbed #CacharelSistas, now have a scent that tends to make them shine.
Reveal YOUR Interior GLOW
The Sure I AM fragrance collection is about self-affirmation, viewing femininity as a way to satisfy your have dreams, getting your good energy and utilizing it.
Sure I AM Glorious, the collection’s fourth iteration, normally takes the first Cacharel spirit and reinvents it for the 21st Century. It is fresh, approachable, radiates self confidence and celebrates authenticity. The fragrance exudes a wave of buoyant strength that exudes energy and a balanced glow.
Scentwise, Certainly I AM Superb is a LUMINOUS CREMOSO — a floriental blend of White Peach Nectar and Mandarin Oil best notes, middle notes of Dazzling Magnolia and White Bouquets, and foundation notes of Milkshake with a hint of Sandalwood.
Its defining color is a down to earth, peachy nude.
WHO’S THAT Lady? Sure I AM SPOKESPERSON SHAY MITCHELL
With much more than 4 million YouTube subscribers and shut to 30 million Instagram followers — the Mitchies — Yes I AM spokesperson Shay Mitchell is an completed actress, social media influencer, activist and an acclaimed Gen Z icon.
The daughter of a Canadian father and Filipino mom, Shay turned a house title with her job in the series Fairly Small Liars. She operates a effective YouTube Channel, introduced her possess line of trend equipment and co-authored a youthful grownup novel. Most recently, she starred in the Netflix series You and in Hulu’s Dollface, which has a second time in the will work. She gave delivery to her initial baby in Oct 2019.
A true purpose design with global enchantment, Shay fights for what she believes in: elevating awareness and defending leads to that she considers important. With her daring method, Shay is beautifully aligned with the Indeed I AM mantra of self-affirmation and empowerment.
THE Sure I AM Superb Campaign
In the new Sure I AM Glorious marketing campaign, Shay is entertaining, spontaneous, and glowing with constructive electricity.
Directed by Columbine Goldsmith, the new Indeed I AM movie follows Shay on a regular working day of castings and auditions in the golden gentle of a hazy Los Angeles morning. In a dazzling, airy studio, she lets her hair down, can take off her jacket, and strikes pose just after pose, radiating joy to the soundtrack of Norman’s Feelin’ Superior. In the remaining scene, we see Shay curbside, joining her close friends, prepared to celebrate daily life. For Shay, an actress and entrepreneur, this is what electrical power and self-assurance seems like.
Indeed I AM’S LIPSTICK-Impressed BOTTLE
As the final fragrance accent for make-up lovers, the Yes I AM bottle seems to be like a vintage lipstick, an enduring image of power in femininity. Its intricately quilted glass has a refined iridescent glow and the juice inside of shimmers with a golden touch from its signature coloration: peach nude.
Sure I AM: 4 EXPRESSIONS OF Female Energy
Indeed I AM Glorious is the fourth fragrance in Cacharel’s Indeed I AM assortment. Every single scent corresponds to a particular type of #CacharelSista and colour.
Indeed I AM Superb. You are a dreamer, spontaneous, always true to your self. You converse your thoughts. You are glowing with favourable electricity. You are approachable. You are an Aries, Taurus or Aquarius. You are the luminous female.
Yes I AM. You are spontaneous, witty and independent. Passionate about make-up, quite possibly Gemini, Virgo or Capricorn. Your coloration: pink. You are the electricity woman.
Yes I AM Fantastic. Your shade: purple. You are outspoken, full of surprises, as daring as you are sensual. You enjoy to bash. A Libra, Scorpio, or Sagittarius, potentially? You are the unforeseen female.
Sure I AM PINK To start with. You are playful and bubbly, a social creature who also enjoys the outdoor. Generally optimistic, ordinarily a Cancer, Leo, or Pisces. You are the awesome woman.
Selection:
- Indeed I Am Wonderful Eau De Parfum Spray, 2.5-oz. $65
- Of course I Am Superb Eau De Parfum Spray, 1.7-oz. $52
- Yes I Am Superb Eau De Parfum Spray, 1.-oz. $35
Available on Macys.com, Walgreens.com, and Amazon.com
CACHAREL
Synonymous with youth and freedom because 1978, Cacharel fragrances are the olfactory companions of the various phases in a young woman’s lifetime.
Following the legends that are Anaïs Anaïs — a girl’s first perfume — and Amor Amor — a declaration of very first appreciate — Cacharel embraces youthful independence.
#POWERISYOURS #SHOWYOURGLOW
To discover much more about the manufacturer, its campaign and merchandise:
@cacharelparfums
ABOUT PARLUX FRAGRANCES, LTD.
Parlux LTD, a leading global beauty corporation, designs, manufactures, marketplaces and distributes prestige fragrances and relevant products considering that 1987. It is rated between the Leading 100 Beauty and Fragrance firms globally and retains the licenses for noteworthy fragrance brands like: Tommy Bahama, Vince Camuto, Pierre Cardin, Kenneth Cole, Paris Hilton, Sofia Vergara, and Jason Wu, among the many others. Parlux LTD is a wholly-owned subsidiary of Perfumania Holdings Inc., an independent nationwide, vertically built-in wholesale distributor and specialty retailer of fragrances and associated products.

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